The AI chatbot is rolling out personalized annual reviews with awards, poems, and shareable graphics
OpenAI is jumping on the year-end recap bandwagon. The company announced today it’s rolling out “Your Year with ChatGPT,” a Spotify Wrapped-style feature that gives users a personalized look back at how they’ve used the AI chatbot throughout 2024.
The feature is now available to eligible consumer users in select markets, including the United States, accessible through both the web app and mobile apps for iOS and Android.
What’s included in the recap
True to the Wrapped format that’s become a social media staple every December, ChatGPT’s year-end review leans into personalization and shareability. The experience includes catchy graphics and hands out “awards” based on usage patterns — think “Creative Debugger” for users who spent their year workshopping solutions and iterating on concepts.
OpenAI is also generating custom poems and AI-created images tied to each user’s most-discussed topics. (The company’s note that ChatGPT will embrace adult content in 2026 raises some interesting questions about how those personalized poems might read in future years.)
Privacy-forward and opt-in
Unlike some annual recap features that aggressively push notifications or auto-play summaries, OpenAI says this experience is designed to be “lightweight, privacy-forward, and user-controlled.”
While the year-end wrap-up will be promoted on the ChatGPT home screen, it won’t launch automatically or force users into the experience. You can also simply ask ChatGPT directly for “Your Year with ChatGPT” to access it.
Notably, the feature is limited to consumer accounts — Team, Enterprise, and Education users won’t have access, likely a nod to workplace privacy considerations.
Why it matters
Annual recaps have become a cultural phenomenon, with Spotify Wrapped essentially creating a new genre of user engagement that everyone from Apple Music to Duolingo has rushed to replicate. For OpenAI, this represents another step in making ChatGPT feel less like a productivity tool and more like a consumer product with emotional resonance.
It’s also smart marketing: getting users to share their ChatGPT “awards” and AI-generated poems on social media is free advertising that positions the chatbot as an integral part of users’ daily lives, not just a workplace utility.
The timing comes as OpenAI faces intensifying competition in the AI space and works to deepen consumer engagement ahead of what’s shaping up to be a competitive 2025.
