Global IT provider teams with regional consultancy to deliver AI-driven transformation, starting in the Baltics
Vietnamese IT services giant FPT has inked a strategic partnership with European consultancy Hitexis to accelerate digital transformation and AI adoption across the continent, combining global engineering scale with regional market expertise.
The agreement pairs FPT’s large-scale AI and software engineering capabilities with Hitexis’s consulting and delivery experience in European markets, with an initial focus on the Baltics before expanding across the wider EU.
Why the partnership matters
The collaboration highlights an emerging pattern in enterprise AI deployment: global service providers and regional specialists joining forces to meet surging demand for AI-enabled modernization while navigating Europe’s complex regulatory and cultural landscape.
For enterprises and public-sector organizations facing pressure to modernize legacy systems and introduce AI-based automation, such partnerships offer a potential shortcut — combining deep technical capabilities with local market knowledge to compress implementation timelines.
“AI and automation are redefining how enterprises build, operate, and scale digital systems,” said Dzung Tran, Chief Executive Officer of FPT Europe. “Through our partnership with Hitexis, FPT brings advanced AI-driven engineering and global delivery capabilities closer to European customers. Together, we aim to accelerate time-to-market, improve operational efficiency, and support organizations in building resilient, future-ready digital foundations.”
How it works
Under the partnership, FPT and Hitexis will co-develop sector-focused IT and AI solutions targeting enterprises and public institutions. FPT contributes global delivery capacity and engineering expertise across enterprise platforms, cloud modernization, data architectures, and AI-driven automation. The company emphasizes its “AI-first” approach to optimize development cycles and improve operational efficiency.
Hitexis will lead client engagement and transformation advisory across Europe, covering digital strategy, intelligent automation, software development, and change management — with particular emphasis on aligning technology programs with business outcomes rather than deploying technology for its own sake.
Target sectors
The partnership will initially focus on industries facing acute modernization pressure: manufacturing, logistics and supply chain, retail and e-commerce, telecommunications, and financial services. These verticals are grappling with aging infrastructure, regulatory complexity, and competitive dynamics that demand faster response times and more intelligent automation.
Manufacturing and logistics sectors, in particular, face mounting pressure to introduce AI-based predictive maintenance, supply chain optimization, and quality control systems as labor costs rise and customer expectations around speed and customization increase.
FPT’s European expansion
FPT has operated in Europe for over a decade, supporting digital transformation programs for more than 150 enterprises across energy, manufacturing, financial services, aviation, and public services. The company now operates in nine European countries and has been expanding through both partnerships and acquisitions, including RWE IT Slovakia, AOSIS in France, and David Lamm Consulting in Germany.
“We are proud to partner with FPT, a global technology leader whose engineering excellence and innovation culture align strongly with our own values,” said Svetlana El Zuni, founder of Hitexis. “Together, we aim to empower companies in the Baltics and Europe with future-ready digital solutions, AI capabilities, and world-class technical expertise.”
Why it matters
The partnership underscores a broader trend in Europe’s digital services market: the recognition that successful AI transformation at enterprise scale requires both technical firepower and local context. Global engineering capacity alone struggles with Europe’s regulatory complexity, linguistic diversity, and varied business cultures. Regional consultancies understand those nuances but often lack the scale to deliver major transformation programs.
By combining forces, FPT and Hitexis are betting they can deliver what neither could alone — AI-driven transformation that’s both technically sophisticated and culturally grounded, deployed at enterprise scale but adapted to local market realities.
For European enterprises watching hyperscalers and tech giants race ahead on AI while their own legacy systems age, partnerships like this represent a potential acceleration path — assuming the model can deliver on its promise of faster time-to-market without sacrificing quality or regulatory compliance.
The real test will come as the partnership moves beyond initial pilot projects into full-scale enterprise deployments, where the complexity of integrating AI into decades-old systems and entrenched business processes tends to expose gaps between ambitious roadmaps and operational reality.
